On Demand
Transitioning from Division II to Division I is more than a competitive shift—it’s a transformational change that impacts facilities, ticketing, donor engagement, and institutional culture. After the University of North Alabama made the leap to Division I, they then faced the excitement of opening a new stadium and implementing a new ticket structure.
In this one-hour webinar, Megan Dye, Associate Athletic Director at the University of North Alabama, will share how her team proactively planned for the transition, anticipated donor and fan expectations, and successfully rolled out a Priority Point System tied to giving and engagement. Attendees will learn how UNA developed an internal tracking system, clarified messaging, restructured its booster club, and met key goals early—all while keeping donors informed, engaged, and supportive during a period of major change.
By the end of this webinar, participants will be able to:
• Identify key planning steps for a successful transition from Division II to Division I
• Understand how a new stadium can impact ticketing, pricing, and donor expectations
• Explain how a Priority Point System can incentivize giving and engagement
• Recognize the importance of clear messaging during periods of change
• Apply lessons from UNA’s experience to their own institutional context
This webinar is ideal for:
• Athletic administrators at NCAA Division II or Division I institutions
• Development, advancement, and fundraising professionals in athletics
• Ticketing and fan engagement staff
• Senior leaders preparing for a divisional transition or major facilities project
• Booster club and donor relations professionals
• Campus partners supporting athletics growth and change management
Program Information:
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
