On Demand
Stewardship is not the end of your donor’s journey—it is the launchpad for what comes next. Too often, organizations reduce stewardship to a polite “thank you.” However, when done with purpose, meaningful stewardship strengthens relationships, builds long-term donor confidence, and inspires ongoing, increased support.
In this On Demand Webinar, Pam Spencer, senior consultant at Gonser Gerber, will show you how to make stewardship a driving force in your advancement program. You’ll learn why stewardship should be embedded throughout the donor journey—not just after a gift—and how to cultivate a culture of gratitude that fuels both the donor journey and your mission’s success.
Whether you are part of a large advancement team or a small shop juggling multiple roles, this session will use data, real-life examples, and actionable strategies to help you reimagine stewardship as a catalytic approach to deepening donor engagement and investment.
You’ll learn:
- How stewardship strengthens donor retention, lifetime value, and advocacy.
- How to move from a one-time thank-you to a full stewardship cycle.
- How to use acknowledgment, gratitude, recognition, impact reporting, and deeper engagement as distinct stewardship strategies.
- How to build stewardship into an annual calendar.
- How recognition societies and personalized recognition can create belonging.
How to make stewardship a shared responsibility across the institution.
Program Details
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend:
This session is ideal for:
- Executive Directors and Institutional Leaders
- Major Gift Officers
- Development and Annual Fund staff
- Donor Relations and Alumni Relations staff
- Stewardship Officers or staff considering dedicated roles
- Anyone interested in enhancing donor engagement and lifetime giving
About Your Faculty
Pam Spencer is a Senior Consultant with Gonser Gerber and brings more than 20 years of fundraising and advancement experience across higher education and nonprofit organizations. Most recently, she served as Vice President of Advancement Services at Florida State University, with leadership spanning data, systems, and the operational backbone of fundraising. Her prior roles include Executive Director of the Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations and Director of Prospect Management at Hope College, and Assistant Director of Development at Bethanna.
