Challenge Gifts – Increasing Participation and Giving

A Challenge Gift is often seen as a win – win – win for our annual fund programs: our donors are inspired to make their first or increased gift since it will count for double or more toward their giving capacity, and the seed funding donor is given great recognition for their match and generosity, while our organization receives more funding to support our missions!

These are all excellent reasons to launch a challenge gift at your organization!

In this Gonser Gerber Institute On Demand “Quick Bite” program, James Smith, Ph.D., Gonser Gerber Senior Consultant, will share some immediate steps you can implement to launch a challenge gift at your institution, including establishing how a challenge gift can help where you need it most, cultivating and stewarding a challenge seed fund donor, rolling out a promotional campaign, tracking these gifts in your database, recognition opportunities, and stewarding donors.

About This Program

The cost for this Quick Bite Program is $89 for non-clients, and $79 for current clients. This fee is per institution, so the whole team can participate, and includes a copy of the webinar recording and presentation to be delivered by email once the program concludes.

On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.

Gonser Gerber Institute Quick Bite Programs are less than 30 minutes in length and designed to present valuable content to the advancement profession quickly and efficiently. These are issues and topics that we think are timely, overlooked, or need to know now.

Presented By

Dr. James Smith, Senior Consultant with Gonser Gerber, has more than 20 years of advancement and nonprofit leadership experience in a variety of senior leadership roles. Most recently, James served as Vice President of University Advancement for Mount Vernon Nazarene University, helping the university successfully complete several meaningful campaigns and capital projects. During his time, James built a dynamic team that established institutional records for unrestricted annual giving, dramatically improved donor retention, and increased President’s Circle membership ($1,000+ annually) by 65%. Prior to his career in advancement, James worked in the recruitment outsource processing industry, helping guide and lead the hiring processes for several Fortune 500 companies. He earned his Ph.D. in Higher Education Administration at Azusa Pacific University.