On Demand
In today’s evolving advancement landscape, donors don’t think in terms of “annual gifts” or “major gifts”—they think in terms of impact. But too often, internal teams are structured in ways that divide instead of connect. The result? Missed opportunities, donor fatigue, and a fractured path to long-term giving.
This Gonser Gerber Institute On Demand webinar introduces a new approach: integrated fundraising strategy. Led by senior consultant Pam Spencer, this 60-minute session will equip you with actionable tactics to align annual giving and major gift teams around a shared vision of donor engagement, stewardship, and growth.
Through real-world examples and tested strategies, we’ll explore how to:
- Design a collaborative donor journey that nurtures annual fund donors toward transformational gifts
- Foster mutual trust and communication between teams, replacing competition with coordination
- Use prospect meetings, donor shadowing, and CRM data to create a culture of transparency and learning
- Reframe internal metrics to prioritize lifetime donor value over transactional benchmarks
We’ll also confront the myths that can divide teams—from the belief that annual gifts “belong” to one department to the notion that major gift work only starts at six figures. This session challenges outdated models and introduces a modern mindset for cross-functional fundraising success.
This webinar is perfect for:
- Annual fund and major gift professionals
- Advancement leaders seeking stronger team cohesion
- Fundraising managers building internal talent pipelines
- Anyone working to improve donor continuity, retention, and strategic growth
If you’re ready to move beyond departmental silos and build a connected, donor-first approach to fundraising, this webinar will show you how.
Program Details
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
About Your Faculty
Senior Consultant Pam Spencer has more than 20 years of fundraising experience in a variety of senior leadership roles. Most recently, Pam served as Vice President of Advancement Services for Florida State University, helping the University complete a successful billion-dollar campaign and building a 44-member, high performing Division at the University focusing on data-driven, donor-focused decision making. Prior to her time at the University, Pam served as the Executive Director of Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations, Grant Writer, and Director of Prospect Management at Hope College, and Assistant Director of Development for Bethanna. She earned her master’s degree in Nonprofit Management at Eastern University.
