Charlie Shepard, Senior Consultant at Gonser Gerber, provides development consulting services to non-profit organizations in all aspects of institutional advancement. Prior to joining Gonser Gerber, Charlie served the Advancement field for more than 18 years, with his most recent position as Vice President for Institutional Advancement at Asbury University in Kentucky and The University of Findlay in Ohio.

A Sublime Moment of Generosity

How often are cues from those who value the work we do overlooked – the sort that reveals a deeper desire to become more engaged with us and give us something? A small but consistent increase in their annual gift, a quick response to our latest direct mail, a ubiquitous presence at our events, consistent engagement on social media platforms – all cues that, either individually or collectively, may expose an eagerness to become more involved in supporting the good work of our organizations.