“Postal Service warns states might miss mail-in ballot deadlines!!” The headlines are everywhere about the challenges with the delivery of mail by the postal service. But what we have not yet seen are headlines bemoaning the impact on non-profit bulk mailing, often the backbone of our annual giving program. This year we are more dependent…
I have to remind myself that philanthropic support wears many different faces, just as beauty appears in very different ways.
Have you noticed that giving at the leadership level makes up anywhere from 70% to 85% of your Annual Fund? Yet how much time do you spend on strategic cultivation and solicitation of these top annual fund donors?
Successful advancement programs don’t chase the elusive pot of gold. They focus on their own constituents and build relationships which engage and encourage those constituents to get involved and inspired by the mission, vision and plans of the institution.