Jason McNeal, Ph.D., Gonser Gerber partner, has provided advancement leadership to non-profit organizations for more than 20 years. Having served as the chief advancement officer at East Georgia College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada. Dr. McNeal has written extensively on key issues in non-profit fundraising and leadership including his blog that you can find at http://www.jasonmcneal.com.

Stop Engaging Your Donors. Do This Instead!

Go to any advancement, development, or fundraising conference today and you are sure to see it.  Peruse any blog, article, webinar, or workshop and you are certain to read and hear about it. Donor Engagement. As a professional, you are told to do more “donor engagement.”  Better “donor engagement,” so the advice guarantees, will lead…

Giving The Gift

We are now entering the most generous time of the year. The bulk of charitable gifts that will be given in 2018 will be given during the next 31 days. As you are working with donors to help them act with generosity, let me encourage you to re-frame your role in your own mind.