Advancement leaders are good at setting goals. We have dollar goals, donor number goals, annual giving, major giving, planned giving, and campaign goals. We have stewardship goals, constituent event goals, and database health and hygiene goals. In fact, because the outputs of our work are so easily quantifiable, there can be a problem at times…Details
It’s quite common for advancement professionals and volunteers to want the “silver bullet language” around asking for gifts. Surely there must be phrases, individual words, and conversation transitions which, when deftly strung together, will unlock the giving motivations in humans. There must be a process, a formula, a blueprint that makes the asking easier and…Details
On Demand Program
In this Gonser Gerber Institute On Demand “Quick Bite” program, Dr. McNeal will review how contact reports can play a vital part in strengthening your institution’s culture of philanthropy, provide examples of successful contact reports, and suggest ways to make writing and filing contact reports easier.
Too many institutions start the draft of their “Case For Support” by focusing on the “support” part of that phrase. These are typical questions asked first: Project: What do we need money for? Priority: Is this project/initiative/building our most important priority? Details: How will we specifically spend the money? And while these are, ultimately important questions…Details
“It didn’t work, so we aren’t planning to do it again.” I’ve heard this statement from advancement professionals after phonathons, direct mail solicitations, donor surveys, and even, social media-focused giving days. But, when probing just a bit further, there are almost always two separate misunderstandings that are driving this statement. First, there usually is low…Details
The practice of donor-centrism has morphed into a wholly-disconnected concept from its original intent. Gone is the admonition that donors and philanthropy should be embraced and celebrated as an important thread making up the fabric of an institution’s culture – that institutions should actually care about donors. In it’s place is the widespread misunderstanding that…Details
On Demand Program
Join Kent Huyser as we discuss the ways you can pull it all together to have these three important teams working collaboratively for the betterment of your institution.
You may work at a prestigious and nationally (or even internationally) known educational, healthcare, or social service nonprofit. Or, you may work at a local, small organization without a lot of general brand recognition. Neither of those settings help predict the effectiveness or sophistication of your advancement program. Institutions with strong brand recognition, larger teams…Details