Supermarkets price milk and eggs (and turkeys during Thanksgiving) below, at, or just above their cost. These items (and others) are called “loss leaders” or “leader priced items.” Every time you buy milk or eggs, your local supermarket is, most likely, losing money on that transaction. If one were to analyze a supermarket’s value by…
DetailsOur culture is laced with references to both going backward and forward in time. “Monday-morning quarterbacking,” and “hindsight is 20/20,” are two examples of spending time looking backward. Similarly, “looking into my crystal ball,” or “just around the corner” are idiomatic phrases of focusing on looking forward in time. While we can’t physically go backward…
DetailsIt’s easy to critique. It’s more difficult to create. It can feel less burdensome to evaluate. And far more arduous to produce. It can seem safer to be the respondent. And more vulnerable to be the proposer. But being the creator, the producer, the proposer, is a role the very best advancement leaders are willing…
DetailsWe should all be imagining how advancement work will be rearranged, adjusted, and altered post-COVID-19. It’s easy to think of remote-work or work-from-home norms as becoming commonplace policy, especially for gift officers. The integration of video conferencing and digital technologies with in-person, human-to-human donor engagement is another aspect of our work which, most likely, will…
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The Advancement Clinic provides you with a half-day, in-depth, virtual consulting session with one of our experienced advancement and leadership consultants.
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These are confusing, scary, and unparalleled times. And, these also are the times when advancement and development teams do some of their most profoundly important and best work.
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In this special e-Bulletin, we are providing a collection of strategies, tactics and approaches you can employ during these difficult times. We also want you to be encouraged in your efforts during the coming weeks and months. For so many reasons, the important mission you serve has never been more needed and your work to advance that mission has never been more consequential.
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Gonser Gerber Institute – Professional Development Webinars and Distance-Learning Resources. With physical distancing measures in place and teams working remotely, the Gonser Gerber Institute has several options to help.
DetailsIf your goal is to increase the amount of gift income you receive, you can: Ask new prospective donors to give for the first time; Ask past donors to give again; Ask current donors to give more. Those, really, are the only methods (or some combination of these 3) to increase gift income. Developing plans…
DetailsBelievers in your institution’s mission give consistently. Everybody won’t do that. Believers in your institution’s vision for the future invest charitably. Everybody won’t do that. Believers in the leadership and values practiced at your institution remember you through their estates. Everybody won’t do that. As advancement professionals, our job is not to invite everybody to…
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