The primary role of your case statement is to translate the funding priorities of your institution into messages prospective donors will embrace with enthusiasm. This translation occurs in two fundamental ways: First, your case needs to do the practical work of translating all of your “institutional speak” into everyday language that regular folk understand. Acronyms, jargon, and…Details
For most advancement and development programs, defining success is rather straightforward. At the end of the year, we might point to the total amount of gift income received. Or the number of donors who gave. Or the number of people who attended events. Or the number of new planned giving commitments that were formalized. The…Details
On Demand Program
In this webinar, we share key strategies to organizing your time, team, and tools to best position your program for success, and most importantly, so that you can make this world a better place through your unique mission.
On Demand Program
In this webinar, we will explore the key characteristics of a strong portfolio, share insightful tips for building high ROI major gift portfolios, and look at a helpful way to assess the productivity of your major gift program.
It’s easy to take notice of the mass happenings. The red news banner on the bottom scroll of your television visibly blaring the phrase, “Breaking News.” The homerun in the 9th inning of a tied world series game that has everyone in the stadium on the edge of their seats. The Netflix show that everyone…Details
Gonser Gerber would like to congratulate our client, Palmer College of Chiropractic, on the launch of their largest campaign in school history, the $25 million “Daring and Driven” campaign, of which they’ve raised $20.2 million. We’re so proud to watch you soar and be by your side for this historic achievement! Find out more about…Details
All advancement programs have finite resources, both human and financial. The idea that you can spend whatever you wish to accomplish your goals and aims is not reality. Sure, advancement budgets at some institutions are larger than at others, but there is always a limit. And, over the last few years – regardless of the…Details
Ineffective gift officers will (perhaps) spend time with prospective donors; Better gift officers will spend time with prospective donors. And they, also, will invite the gift; The best gift officers will spend time with prospective donors. They, also, will invite the gift. And they will utilize the influence of others to increase the chances that…Details
Most every institutional and advancement leader will say they want to raise more money in the future. In fact, most will say adamantly that they need to raise more money in the future. However, many leaders will also say in the very next breath, “but we don’t have money to add a new gift officer position.” Or,…Details
You can raise a lot of money very quickly appealing to negative emotions. Humans are hard-wired to respond physically to negativity. When we are fearful, or angered, or bitter, our bodies release stress hormones that prepare us to fight or flight. Our physical and psychological responses to negativity are powerful motivators. In the short term, we will act when scared…Details