Messaging to your constituents via social media is an important component of a comprehensive Advancement operation. But it can quickly become a time-suck if you’re not using the right tools.
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“After attending a Gonser Gerber training, I always leave feeling much more confident in my ability as a development professional. Excellent topics and great practical application.”
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On Demand Program
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In this 90-minute webinar, Dr. Jason McNeal will guide you through the most thoughtful and compelling approaches to successfully encouraging your donors to think and give big!
Sophisticated fundraisers are allocating relevant time working on their call reports, carefully recording specifics from a visit, and developing strategies that will work to match donor interests with identified institutional needs.
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Having come off a successful comprehensive campaign for facilities, endowment, and annual giving, many at Northwestern wondered if the donor base was ready to aggressively move into its new campaign for the Science Center. To answer the major question about donor readiness to fund the largest capital project in the College’s history, the administration and Board hired Gonser Gerber LLP to conduct a campaign readiness study.
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Successful advancement programs don’t chase the elusive pot of gold. They focus on their own constituents and build relationships which engage and encourage those constituents to get involved and inspired by the mission, vision and plans of the institution.
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Your success in meeting and exceeding your advancement goals will depend on learning to understand your president and leverage his or her time, strengths and personality for maximum effectiveness.
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On Demand Program
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In this program by the Gonser Gerber Institute and Mike Littell, Senior Consultant, we will talk about the important role of volunteers now and down the road.
Vice President Jim Orr of Abilene Christian University tasked his leadership team with developing a clear and transformational Advancement plan for FY17.
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How often are cues from those who value the work we do overlooked – the sort that reveals a deeper desire to become more engaged with us and give us something? A small but consistent increase in their annual gift, a quick response to our latest direct mail, a ubiquitous presence at our events, consistent engagement on social media platforms – all cues that, either individually or collectively, may expose an eagerness to become more involved in supporting the good work of our organizations.
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