Mission or Method

If your goal is to increase the amount of gift income you receive, you can: Ask new prospective donors to give for the first time; Ask past donors to give again; Ask current donors to give more. Those, really, are the only methods (or some combination of these 3) to increase gift income.  Developing plans…

Believers vs. Everybody

Believers in your institution’s mission give consistently.  Everybody won’t do that. Believers in your institution’s vision for the future invest charitably.  Everybody won’t do that. Believers in the leadership and values practiced at your institution remember you through their estates.  Everybody won’t do that. As advancement professionals, our job is not to invite everybody to…

What Am I Doing?

The world is filled with leaders in every industry (including advancement/development) who rarely ask themselves this important question. Posers, caring more about the perception of leadership than the practice of it, almost never ask this question. Even still, some are able to ascend to high-level, leadership posts (again, yes, even in advancement/development). It doesn’t matter…

Gonser Gerber Celebrates Senior Consultant, Michael J. Littell, 2020 Robert Bell Crow Memorial Award Recipient

Gonser Gerber is proud to celebrate the recognition of Senior Consultant, Michael J. Littell, as 2020 Robert Bell Crow Memorial Award Recipient, a CASE/NAIS Independent School Award. The Robert Bell Crow award recognizes independent school advancement professionals for their distinguished service to the profession, their school and CASE (Council for Advancement and Support of Education).…

Annual Giving Program

Annual Giving Program:  Charitable gifts raised by an organization each year to fund its on-going operations.  These gifts can be unrestricted or restricted and are generally raised through an annual campaign plan with several coordinated giving vehicles including; direct mail, phone, e-mail and on-line, special events, social media and face-to-face efforts.  A Worrisome Trend In…