You may have questions about the overall effectiveness of your advancement program. Due to our long history with a wide range of nonprofit organizations and the executive experiences of our consultants, Gonser Gerber can effectively benchmark the fundamental elements of your advancement program and provide unique insights into how your advancement efforts can be strengthened.

Your advancement assessment will analyze and provide recommendations for your organization’s entire advancement program, including:

  • Assessing the clarity of the organizational mission statement
  • The relationship of the mission statement with the strategic plan
  • The alignment of advancement goals with that strategic plan
  • Support from Board members and other volunteers in the advancement program
  • The effectiveness of public relations and marketing in creating a climate where fundraising can be successful
  • The annual giving, major gifts, and planned gifts programs
  • The capacity, capability, and structure of the advancement staff

An Advancement Assessment is typically completed in 90 to 120 days. It involves a review of materials requested in advance from your institution, in-depth interviews with advancement staff and key administrators and discussions with members of key constituencies. The process results in a written report that details our findings and provides recommendations for future action.