An in-depth analysis and audit of your institution’s readiness to engage in a major capital campaign, and its constituents’ depth of interest and commitment to the institution, is important to the success of your campaign.
Your Campaign Readiness Study will include:
A rigorous Internal Program Assessment including:
- Alignment of campaign goals with organizational mission
- Past annual fund, major gift, and planned giving fundraising results
- Level of engagement of leaders and volunteers in the advancement program
- Capacity of staff to successfully implement a campaign
- Effectiveness of the public relations and marketing program
- Maturity of the advancement services efforts
Feasibility Study Consultants
A thorough External Market Assessment which includes in-depth interviews with major donors and key volunteers to ascertain:
- Perceptions of the institution and the perceived value of the campaign
- Degree of interest in and capacity to support the campaign priorities
- Identification of campaign leadership prospects
An informing and concise Report which includes campaign recommendations regarding:
- Present advancement program status
- Strength of the campaign case
- Philanthropic potential for campaign goals
- Campaign leadership prospects
Should the study find that proceeding with your campaign is advisable, we will provide you with a preliminary road map for campaign implementation. The goal is to provide you with a personalized, data-driven deliverable that informs your campaign decisions.