As a service to the advancement profession, we have published the Bulletin on Advancement for over 60 years and continue to do so without charge.
The purpose of the Bulletin on Advancement is to advance the field of advancement through education. Each edition is themed around a particular topic of importance to advancement professionals.
Goals are helpful. They provide us and our teams with focus. They help define how we should be spending our time most productively. They provide a strategic rationale for why we can’t follow every idea, suggestion, new activity, or initiative. And, they offer a measuring stick for evaluation.
So, while establishing and monitoring goals are part of most every successful advancement leader’s toolkit, a separate but interwoven question can easily go overlooked: Who owns the success of your program?
- The Missing Link: Leadership Annual Giving