Insights & Events

The Professional Development Environment Leaders Create

Advancement leaders can create 3 professional development environments for those in their care.  These professional development environments can encourage team members to: Learn More Skills – develop the technical skills related to their work; Receive More Instruction – learn from others about how they have enhanced their work; Think More

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Performance-Based vs. Responsibility-Based Metrics

The concept of “performance-based metrics,” is well known in our advancement work. But, saying something is well known does not mean that it is well understood.  In fact, in the case of “performance-based metrics,” I would suggest the concept is very poorly understood. What “performance” are we talking about? Does

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Compared To What?

If we want the most helpful evaluative process for our development program, an important first question to answer is, “what are we using as our comparison?” For example, we might make the following evaluations, “Overall, our fundraising results haven’t been very productive.”  Or, “We are making great progress with our

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More Data, More Ideas, and More Results

We don’t need more data.  We have so much of it we don’t know how to use or store it all. We don’t need more ideas.  We have more of them at our fingertips than we can possibly implement. More advancement results typically don’t come from more data or more

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The Real World

Listening as higher education presidents or nonprofit CEOs stand before their faculty, employees, volunteers and state that what they do isn’t “the real world,” is a sad statement. I don’t find these types of statements sad because I happen to disagree with them. I find them sad because the statements

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“I Wouldn’t Respond To That”

The personalized letter from the president that invites people to join the President’s Circle by giving at least $1,000 is not for everyone. The purpose of any call to action is not to get everyone to respond. It’s to understand the profile of the core audience, identify those who fit

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Setting The Motivational Frame

Maybe you think the important work is inviting the gift. Perhaps you believe the important work is relationship building. You may have been told the key to advancement work is visiting with current and prospective donors. You might even believe the most significant aspect of the work is stewardship after the gift has been received. But, none of these components

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Obliquity

If we want to raise more money, we can focus on our dollar goal.  Or, better yet, we can focus on our compelling vision for the future. If we want to grow our donor base, we can focus on adding another solicitation to the calendar.  Or, better yet, we can invite current donors to use their networks and champion our

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Inviting Donors to Increase Their Giving

You can invite a donor to increase their giving iteratively, which means they will base the increase of their future giving on what they have given previously. Or, you can invite a donor to increase their giving aspirationally, which means they will base the increase of their future giving on what they believe to be a bigger, more meaningful outcome.

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Easier or Better

We can ask Claude to quickly write the language for a pretty compelling major gift proposal.  Or, we can ask Claude to take our major gift proposal and offer 3 different versions that highlight the donor’s known interests in 3 distinct ways. We can ask ChatGPT to create a projected budget for next year’s advancement program, based on our historical

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The Leadership Problems With Stretch Goals

Does it count as truly successful if the initial goal is achieved, but the stretch goal is not? If the stretch goal is met, what further motivation is there to continue to give effort? I’ve never quite understood the concept of stretch goals.  From a leadership standpoint, I’ve witnessed first-hand how stretch goals create far more problems than they help. Leaders are

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Neural Gating

We know from research completed back in the 1960s there isn’t a direct line from our bodies to our brains when it comes to feeling physical pain. When we bump our elbow on something hard, for example, we know, instinctively, that if we immediately rub our elbow with our opposite hand, it will ease the pain.  That’s because there is

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I’ve Yet To See

. . . a development program consistently expand its donor base – year over year for long stretches – without deep and relatively stable solicitation traditions and timelines. . . . a development program raise consistently more from major gifts – year over year for long stretches – without stable, engaged, and somewhat (at least) visionary leadership. . . .

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