Insights & Events

Setting The Motivational Frame

Maybe you think the important work is inviting the gift. Perhaps you believe the important work is relationship building. You may have been told the key to advancement work is visiting with current and prospective donors. You might even believe the most significant aspect of the work is stewardship after

Details »

Obliquity

If we want to raise more money, we can focus on our dollar goal.  Or, better yet, we can focus on our compelling vision for the future. If we want to grow our donor base, we can focus on adding another solicitation to the calendar.  Or, better yet, we can

Details »

Inviting Donors to Increase Their Giving

You can invite a donor to increase their giving iteratively, which means they will base the increase of their future giving on what they have given previously. Or, you can invite a donor to increase their giving aspirationally, which means they will base the increase of their future giving on

Details »

Easier or Better

We can ask Claude to quickly write the language for a pretty compelling major gift proposal.  Or, we can ask Claude to take our major gift proposal and offer 3 different versions that highlight the donor’s known interests in 3 distinct ways. We can ask ChatGPT to create a projected

Details »

The Leadership Problems With Stretch Goals

Does it count as truly successful if the initial goal is achieved, but the stretch goal is not? If the stretch goal is met, what further motivation is there to continue to give effort? I’ve never quite understood the concept of stretch goals.  From a leadership standpoint, I’ve witnessed first-hand how stretch

Details »

Neural Gating

We know from research completed back in the 1960s there isn’t a direct line from our bodies to our brains when it comes to feeling physical pain. When we bump our elbow on something hard, for example, we know, instinctively, that if we immediately rub our elbow with our opposite

Details »

I’ve Yet To See

. . . a development program consistently expand its donor base – year over year for long stretches – without deep and relatively stable solicitation traditions and timelines. . . . a development program raise consistently more from major gifts – year over year for long stretches – without stable,

Details »
Calvin H. Stoney

Calvin H. Stoney to Retire

Gonser Gerber LLP announces the upcoming retirement of Calvin Stoney, a Partner in the firm.  On August 4, 2017, Cal will be retiring after 38 years of distinguished service to his clients and the firm.  A celebration of his career will take place at a formal reception following the firm’s Annual Conference on August 3rd at 5:00 p.m. at the Westin Hotel in

Details »
Jason D. McNeal

Dr. Jason McNeal, partner, publishes book on Meaningful Call Reports

Effective contact reports help build the future of a donor’s relationship with your institution. But gift officers are rarely trained to write reports that contain the information advancement leaders need to succeed. How do you improve the reporting skills needed to write detailed and useful reports? In Writing Meaningful Contact Reports: A Handbook for Fundraisers, Jason McNeal of Gonser Gerber,

Details »

Individually Crafted Relationships™

Your institution and its needs are unique. Gonser Gerber understands. That’s why we take time to get to know you, your institution, and your particular opportunities and challenges. It’s also the way we are able to customize innovative advancement solutions that get results. We call this focus Individually Crafted Relationships.  You’ll call it unique, effective, and highly welcome.

Details »

About Gonser Gerber

Our mission is to provide industry-leading advancement counsel and professional development so that each client reaches their highest destiny.

Details »